The Persuaders
was a very interesting video presentation.
I loved learning about the different techniques for advertising. The concept behind the birthing of the
airline Song is really what caught my attention.
The idea
behind song was to create more than just a product, but to create more than
that. This requires:
*Idea
*Added
value
*”Story”
Although
Song did not prosper as an airline, I think that the idea of creating a culture
behind a product. People look for
something to which they can relate to or be a part of. Inclusion into a culture is something that
everyone wants, and that companies can sell to get people to buy their
products.
While I
think that the idea behind the marketing for Song was brilliant, and the ads
were gorgeous and enticing, I think that they brought in this idea too
soon. Creating ads like that for a more
established company would be the best move.
Starting out a company without actually advertising what the company
does is not going to get consumers to buy your product.
Seeing all
of the data that can be taken and used for political purposes is absolutely
shocking. It is so interesting to see
how far America has come as far as everything is able to be so customized from
this data.
The most
interesting method of advertising explained in this video presentation was the
emotional connection. An emotional
connection to an advertisement greatly increases the rate of consumption.
An example of an advertisement with
emotional connection is the Budweiser Superbowl advertisement. https://www.youtube.com/watch?v=xAsjRRMMg_Q This year’s commercial used puppies and
Clydesdales to advertise for beer, yet again setting high standards for advertising
and creating a great emotional bond between the product and the consumer.
On my honor, I have watched The
Persuaders in its entirety.
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