37 West
Ad subject: 37
West Apartments
Ad Problem: Many
of the other apartment complexes around the Lynchburg area do not offer the
luxuries desired in a home.
Product
Characteristics:
·
Granite countertops
·
Resort style saltwater pool
·
24 channels included
·
Dog run
·
Walk in Closets
·
Luxurious kitchens
·
Steel kitchen appliances
·
Glass sun porch
Advertising
objective: Let target audience know
that 37 West has the luxuries they deserve
Target Market: Undergraduate students, Graduate students,
and staff and family from Liberty University
Competition: Some other apartment complexes in the
Lynchburg/Forest area
Statements of benefit
or appeal:
·
Safe and peaceful environment
·
Luxurious living
Creative Theme: Living
the life you deserve
Supportive Selling
Points:
·
There are many different apartment complexes located in the
Lynchburg area. How can you know you’re
not getting scammed or living in a place below your means? Many living areas around Lynchburg have
already been used and abused by college students through the past. Finding the right area for you can be
difficult. 37 West Apartment Complex
offers beautiful apartments never previously lived in just for you.
Imagine this: You get
off a long day of classes. You drive
home, but first stop at the clubhouse to get in a quick workout in the fitness
center, or maybe a relaxing dip in the saltwater pool. Now you’re ready to crash.
You turn the key to your apartment and the second you step
into your spacious kitchen and throw your keys on the granite countertops you
feel an immediate sense of relief. You
walk across the kitchen past your stainless steel kitchen appliances and into
your glass sun porch. The breeze floats
in gently through your open windows and you settle back to watch the sunset
while your dog settles at your feet.
Sound appealing? This could be you if you were living at 37
West apartments in Forest, VA. Located
almost directly off the intersection of Timberlake Road and Waterlick Road, this
brand new complex is a short 15-minute commute from local Lynchburg colleges
such as Liberty University. This prime
location offers close access to major highways necessary for travel around the
Central Virginia area.
The perfect living situation for
many walks of life, 37 West offers many amenities for undergraduate students,
graduate students, and families alike.
Some of these include:
·
Dog run
·
24 cable channels
·
In home washer and dryer
A private community, 37 West prides itself on a peaceful and
uplifting environment. Community rules
prevent wild partying, allowing for a safe and relaxing lifestyle. Located directly next to a fire station, 37
West also provides safety for residents.
A pet friendly community, 37 West welcomes your pets as part
of your family. The bigger the dog, the
better. All sorts and varieties of pets
can run freely in our dog run for much needed exercise.
If you’re ready to move on to bigger and better things in
life, 37 West is the place for you.
Apply today to get a head start on your future.
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