Name: Casual Curls
Advertisement: Hair curling product
1. The promise of benefit in this ad is "Soft, natural looking curls"
2. The illustration demonstrates the product because it shows a beautiful woman with the promised curls. It attracts attention because it is a beautiful woman
3. There is no proof, other than the picture of the girl with the curls that one can assume were created by using the product
4. This tells the readers to buy their curling product so that the reader can have the "joy of casual curls"
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