Ad Project

37 West

Ad subject: 37 West Apartments

Ad Problem: Many of the other apartment complexes around the Lynchburg area do not offer the luxuries desired in a home.

Product Characteristics:

·      Granite countertops

·      Resort style saltwater pool

·      24 channels included

·      Dog run

·      Walk in Closets

·      Luxurious kitchens

·      Steel kitchen appliances

·      Glass sun porch

Advertising objective:  Let target audience know that 37 West has the luxuries they deserve

Target Market:  Undergraduate students, Graduate students, and staff and family from Liberty University

Competition:  Some other apartment complexes in the Lynchburg/Forest area

Statements of benefit or appeal:

·      Safe and peaceful environment

·      Luxurious living

Creative Theme: Living the life you deserve

Supportive Selling Points:

·       

There are many different apartment complexes located in the Lynchburg area.  How can you know you’re not getting scammed or living in a place below your means?  Many living areas around Lynchburg have already been used and abused by college students through the past.  Finding the right area for you can be difficult.  37 West Apartment Complex offers beautiful apartments never previously lived in just for you.

Imagine this:  You get off a long day of classes.  You drive home, but first stop at the clubhouse to get in a quick workout in the fitness center, or maybe a relaxing dip in the saltwater pool.  Now you’re ready to crash. 

You turn the key to your apartment and the second you step into your spacious kitchen and throw your keys on the granite countertops you feel an immediate sense of relief.  You walk across the kitchen past your stainless steel kitchen appliances and into your glass sun porch.  The breeze floats in gently through your open windows and you settle back to watch the sunset while your dog settles at your feet. 

            Sound appealing?  This could be you if you were living at 37 West apartments in Forest, VA.  Located almost directly off the intersection of Timberlake Road and Waterlick Road, this brand new complex is a short 15-minute commute from local Lynchburg colleges such as Liberty University.  This prime location offers close access to major highways necessary for travel around the Central Virginia area.

            The perfect living situation for many walks of life, 37 West offers many amenities for undergraduate students, graduate students, and families alike.  Some of these include:

·      Walk-in closets in every bedroom

·      Dog run

·      24 cable channels

·      In home washer and dryer

A private community, 37 West prides itself on a peaceful and uplifting environment.  Community rules prevent wild partying, allowing for a safe and relaxing lifestyle.  Located directly next to a fire station, 37 West also provides safety for residents. 

A pet friendly community, 37 West welcomes your pets as part of your family.  The bigger the dog, the better.  All sorts and varieties of pets can run freely in our dog run for much needed exercise. 

If you’re ready to move on to bigger and better things in life, 37 West is the place for you.  Apply today to get a head start on your future. 

Ex. 10.1

Name: Casual Curls
Advertisement: Hair curling product

1.  The promise of benefit in this ad is "Soft, natural looking curls"
2.  The illustration demonstrates the product because it shows a beautiful woman with the promised curls.  It attracts attention because it is a beautiful woman
3.  There is no proof, other than the picture of the girl with the curls that one can assume were created by using the product
4.  This tells the readers to buy their curling product so that the reader can have the "joy of casual curls"

The Persuaders

            The Persuaders was a very interesting video presentation.  I loved learning about the different techniques for advertising.  The concept behind the birthing of the airline Song is really what caught my attention.

            The idea behind song was to create more than just a product, but to create more than that.  This requires:

            *Idea

            *Added value

            *”Story”

            Although Song did not prosper as an airline, I think that the idea of creating a culture behind a product.  People look for something to which they can relate to or be a part of.  Inclusion into a culture is something that everyone wants, and that companies can sell to get people to buy their products.

            While I think that the idea behind the marketing for Song was brilliant, and the ads were gorgeous and enticing, I think that they brought in this idea too soon.  Creating ads like that for a more established company would be the best move.  Starting out a company without actually advertising what the company does is not going to get consumers to buy your product. 

            Seeing all of the data that can be taken and used for political purposes is absolutely shocking.  It is so interesting to see how far America has come as far as everything is able to be so customized from this data. 

            The most interesting method of advertising explained in this video presentation was the emotional connection.  An emotional connection to an advertisement greatly increases the rate of consumption. 

An example of an advertisement with emotional connection is the Budweiser Superbowl advertisement.  https://www.youtube.com/watch?v=xAsjRRMMg_Q  This year’s commercial used puppies and Clydesdales to advertise for beer, yet again setting high standards for advertising and creating a great emotional bond between the product and the consumer. 

On my honor, I have watched The Persuaders in its entirety. 

CNA 4

Mumford & Sons Talk Going Electric on New Album ‘Wilder Mind’.  After taking taking a three month's hiatus from music writing and preforming, award winning band Mumford & Sons surprises fans with new album.  The band surprised fans with a new song and tour schedule, after disappearing from the music scene a year later.  Mumford's new album swings toward an electric feel from their original two albums style of lots of strings and a more bluegrass feel.

Two Shot at T.I., Young Jeezy Party at Charlotte Club.  Two people were non-fatally shot at wrappers Jeezy and T.I. concert at the North Carolina club on Saturday.  Police still have no concept of where the shots came from in the crowd.  Label promises to up security and safety for future patrons of the venue.

Madonna falls off stage during brit awards performance. During her performance at the 2015 Brit Awards, pop star Madonna stumbled off of the stage.  She reports that her performance cloak got stuck on her dancers, causing her to fall off the stage.  The irony in this situation is that the song she was singing was talking about love "lifting you up".